reimagining potential


our purpose

We elevate people potential and help them lead the best lives possible, and meet people where they are, at work. We transform employee wellbeing, drive social connection, strengthen company cultures and drive business performance. We believe that people deserve to be healthy, and the standard approach to health and wellness is not working, so we're changing the game.


we elevate people potential

at work, and in life



what we do

We deliver wellbeing programming that transforms emotional and physical health, workplaces cultures, and helps businesses thrive. We leverage our expertise in behavioral economics, employee engagement and talent management, and exercise science to deliver Trodo at work, the first and only ground breaking program of its type. This is the future of employee wellbeing. if people are in love with the experience, see progress and smile every step of the way, they'll never miss it. It's that simple. 


this is the future of employee wellbeing

we rebuild social connection and health



how we do it


trodo at work

Trodo at Freedman Seating Co., Chicago, IL

Workplace wellness must be about true transformation, emotionally and physically, not about getting your steps in to 'check the box'. We are experts at building fitness communities within workplaces to drive social connection and employee wellbeing. our group-based, functional fitness approach is highly curated, focusing on fun, intensity, and progress. we create a love for fitness. Love creates prioritization, behavior change, nutrition changes, self-improvement and true character change, in the gym, and then transcends into all aspects of life.

What we do

  • Employee wellbeing program strategy
  • Fitness facility startup and management; end-t0-end, including equipment acquisition, staffing, administrative, etc.
  • Group-based, functional fitness programming; combining cardio, strength and bodyweight movements
  • Soft tissue skill development (mobility) to achieve pain free movement patterns
  • ROI and impact analysis

Wells Fargo Stories, How a seating manufacturer is getting its employees off their butts

impact at freedman seating co. 

  • 11% of employees are in the Trodo fitness program and attend 2-5x per week; production, office staff, and executives.
  • 90% of Trodo athletes love the program.
  • 83% are more likely to recommend the company because of the fitness program. 
  • 76% of Trodo program members are more likely to stay at the company because of the program.
  • 19% of athletes avoided seeking medical care because they learned and applied soft tissue self-care tactics to achieve pain free movement patterns; alleviating back, knee and shoulder pain.
  • 11% increase in production.
  • The Trodo athlete employee engagement ratio is 4:1, compared to a 2:1 ratio across the company and the manufacturing industry; Gallup engagement survey data linked to 9 business outcomes. 


Our team

Our team has extensive human capital consulting, group-based fitness consulting and program development experience. Our consultative approach is grounded in positive psychology and behavioral science. We love what we do and we love to partner with like-minded people that want to make people better, and change the world.