about trodo

Trotó means vulnerability. To achieve great things, you must first have the courage to put yourself out there, to be vulnerable. Vulnerability is a trait that can be cultivated by anyone. It's a mentality of trial that confidently and calmly risks failure in the pursuit of progress, often built on the foundation of a supporting community. The grit developed through a life-long commitment to vulnerability elevates our self-worth and quality of life. 

what we do

We dramatically improve mental, emotional and physical wellbeing through MyndJive, a life-changing mindset program, and Trodo at Work, a team-based fitness program to build character and transform health. We believe that everyone, across all socioeconomic levels, deserves to have access to life-changing resources and unwavering support to live the healthiest lives possible. From our pursuits to empower people through fitness, it's now clear that people need a different kind of help. People need help building the skills to manage their mindsets to shift towards improved fitness and/or nutrition, and to show up stress-free, mindful and full of joy every day. 

We're now focused on creating a movement --- by getting MyndJive into the hands of millions of people. It's the first step-by-step, relevant and raw roadmap, empowering people to manage their mindset to create a new sense of calm, discipline and happiness -- and to truly embrace their bad ass selves...in just weeks.

tiffaney florentine, founder & ceo

she's a veteran, ex-management consultant, fitness enthusiast reimagining potential by driving social connection and health. 


Tiffaney has had the opportunity to impact health through management consulting in the human capital, health care, and behavioral economic spaces. The unlock to reverse the downward health spiral in the United States is to leverage the power of community, social influence and functional fitness by meeting people where they are emotionally and financially, at work. We build program structures, not benefits within workplaces. 

Tiffaney is tenacious about changing the world by building thousands of functional fitness facilities within workplaces to change millions of people's lives. 


  • 5 years experience at Trodo; corporate fitness facility and program management, customer engagement consulting and research within functional fitness gyms.

  • 5 years of management consulting experience; Deloitte, Ernst & Young and Gallup consulting

  • 6 years serving in the United States Air Force and served in the Central Intelligence Agency

  • MBA in Strategy and Healthcare Management and BSBA from the Ohio State University

  • CrossFit Level 1 Trainer, CrossFit Kids, NASM certifications, Starrett Mobility 101 and 102 certifications

  • NBC's American Gladiator contender and finalist

  • Lululemon Legacy Ambassador

susan thomas, VP of Experience

GamesI-1 copy.jpg

she's a mission driven, ex-collegiate soccer athlete, mba, social media ninja, trodo experience guru that brings unwavering inspiration, humor, joy and expertise to change lives every day. 

Susan's desire to serve others is incredible and unwavering. She's all about helping people become the best version of themselves. Susan delivers a life-changing functional fitness program, and serves individuals 1:1 through goal setting and by teaching mobility tactics to empower athletes to resolve common aches and pains. She's the first Trodo coach at the Freedman Seating flagship facility. She's all in and fired up to build her career, and the Trodo brand to expand the Trodo love to thousands of workplaces to build millions of Trodo athletes! she brings incredible humor, inspiration and the passion to the Trodo family. 

  • 2 years experience at Trodo; leading the tribe in the corporate fitness environment

  • 2 years, Marketing and Communications experience, Lewis University

  • 2 years, Resident Assistant, Lewis University

  • Master of Business Administration, Lewis University

  • 5 years, Soccer Coach, Skills First Soccer

  • The Starrett Mobility 101 and 102 certifications

  • CrossFit Level 1 Trainer

team trodo

the core of the chicago functional fitness community.

Team Trodo was created to deliver life changing experiences for athletes at Trodo Box League events throughout the year. They were hand picked from across the Chicagoland area because of their passion for fitness and their belief that we are stronger together. Our red shirts create a unique one-of-a-kind experience where athletes across all fitness levels have a chance to put themselves out there as a community, in team-based events, in a safe supportive environment truly created to include everyone. You might see your grandma in the Trodo games, or even a regional athlete, and both are sure to reach their own intensity level and have an incredible time. The games are always magical, and for many athletes, it's truly a life changing experience. Currently, we're focusing on changing lives in the workplace, by delivering this style of fitness that could never afford it otherwise, but Team Trodo remains on call for future events!